International Marketing – 4 Myths of Global Marketing
1. If we make a better mousetrap, they will buy it. The question here is, do you think that factor alone is the necessary and sufficient condition to sell overseas? If it was always...
Tagged: international business myths
Global Business Myths – 3 More International Business Myths
Our in-house foreign nationals can sell to overseas markets. In one example, a U.S.-based CEO told me his Chinese wife could negotiate with the Chinese government for market entry. My questions were: Is she...
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