International Marketing – 4 Myths of Global Marketing
1. If we make a better mousetrap, they will buy it. The question here is, do you think that factor alone is the necessary and sufficient condition to sell overseas? If it was always...
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1. If we make a better mousetrap, they will buy it. The question here is, do you think that factor alone is the necessary and sufficient condition to sell overseas? If it was always...
Our in-house foreign nationals can sell to overseas markets. In one example, a U.S.-based CEO told me his Chinese wife could negotiate with the Chinese government for market entry. My questions were: Is she...
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